Every FBO should have a prospect list and communicate frequently with staff about high-priority potential customers. Consistently focus on a manageable list of 10. How?
- Use market data to discover—or simply observe—who is flying into your competition.
- Decide which prospects you’d like to target.
- Actively work to win their business by getting in touch with the operators—send a special email, write a note, offer incentivized pricing.
These are all great ways to move prospects onto your ramp so you can start building loyal relationships. Have a large prospect you need assistance contacting? Let the Avfuel Contract Fuel team know by getting in touch with your Avfuel representative.