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One of the most efficient ways to get free publicity is by producing press releases. The trick is writing one that is likely to be picked up by news sources; in order to do so, the release must be relevant and of interest to the media’s audience.

So what is newsworthy? Here are a few ideas to get your name out there and picked  up by the media:

  • Facility renovations/upgrades
  • Introducing a new service or product
  • Changes to management or structure
  • Receiving an award
  • Adding a new location
  • Participating in philanthropy
  • Hosting an event
  • Changing your name
  • Celebrating an anniversary
  • Announcing your position on an issue
  • Launching a website
  • Obtaining a significant customer/contract
  • Employees recognized in the community or industry (or placed in a leadership role)

When writing the release: the first sentence should summarize what makes it newsworthy; put the information in the release from most important to least important; include photographs or other visuals; include your contact information; include quotes; conform to the Associated Press style; and be concise and stick to one page. Following these tips can help your release get picked up by news outlets. Are you an Avfuel-branded customer that needs help on writing a press release? Contact [email protected] for assistance crafting a release to increase visibility.